290 – How to Make a Ghetto Sales Funnel to Sell More Music

The New Music Industry Podcast | MusicEntrepreneurHQ.com | with David Andrew Wiebe

Everyone’s talking about making sales funnels. Yes, they are great, and yes, they are built on a solid foundation of traditional marketing philosophy. But there are some serious challenges to getting your first sales funnel up and running never mind selling your music and merch for you. In this episode of The New Music Industry Podcast, David shares how you can test your sales funnel idea without wasting an insane amount of money and time. Download the PDF Transcription Podcast Highlights: 01:02 – Setting up your own “ghetto sales funnel” 02:46 – The four items you need to set up your sales funnel 04:02 – Step by step process for building your ghetto sales funnel 05:47 – Driving traffic to your sales funnel 07:48 – Episode summary 08:15 – Closing thoughts Sponsors: Digital Marketing Essentials for Musicians: When it comes to getting your music out there online, it’s easy to get caught up in a lot of stuff that doesn’t matter and will never work. If you want just the essentials that have been proven to work, you need the Digital Marketing Essentials for Musicians course. The Music Entrepreneur Companion Guide: Get the official, definitive companion guide to The Music Entrepreneur Code covering, in clarity and detail, secrets to making it in the new music business. Productivity, Performance & Profits Blackbook: The first of its kind – David’s new premium book covering productivity, featuring content from Music Entrepreneur HQ, his personal blog, his many books, and even Start Your Year the Right Way, which is included in its entirety. Be fully unleashed in accomplishing your dreams and desires! Transcription: Hey, it's David Andrew Wiebe. As you know, I love to connect you with other great music industry resources and today I wanted to share The Unstarving Musician with you. The Unstarving Musician, hosted by Robonzo, was created as a way to help other independent musicians better understand the marketing, business, and creative processes that empower us to make music and make a living doing it. Episodes feature insights from Robonzo and a wide array of guests. Topics covered on The Unstarving Musician includes songwriting, recording, release strategy, building an audience, music licensing, and more. hear it at UnstarvingMusician.com or wherever you get your audio. And if you'd like to dig in the archives a little bit, you can hear Robonzo on episode 164 and episode 259 of the New Music Industry podcast. Alright, so in today's episode, I wanted to talk about setting up your very own ghetto sales funnel. I'm interrupting a series of podcasts on my latest book, The Music Entrepreneur Companion Guide to bring this to you. But rest assured I will be sharing more insights from the book in future episodes. Ghetto Sales Funnel? What the hell is a ghetto sales funnel? And why would you want to build one? And why does it even matter? Look, a lot of people are going to sell you on purchasing expensive software to build your first sales funnel, and that's not wrong. But the problem with it is that you're not going to be very good at building sales funnels the first time you do it. And this is something you get better at with more experience. I've done many launches before, not all of them sales funnels, but there were definitely a few of them. And I can tell you from experience, every time you do it, you get better. And so, so many people that are trying to build sales funnels from scratch, they don't have the experience, or knowledge, or knowhow to create anything great on the first go round. If you have an idea, you might as well test it. Minimum viable style, right? And then the other problem is that many experts are teaching you how to sell like a $5 tripwire, and then a $15 upsell, and a $30 one-time offer. This is wrong. You're either not going to be able to make enough to spend on advertising, or you're not going to make any money at all.