287 – You’re the CEO of Your Own Music Career – with Emily White

The New Music Industry Podcast | MusicEntrepreneurHQ.com | with David Andrew Wiebe

How do you build an authentic connection with your fans? Can you be true to yourself and your art and still build a viable fan base? What does it take to build your music career in 2023 and beyond? In this episode of The New Music Industry Podcast, you’ll be hearing from partner at Collective Entertainment and founder of #iVoted Festival, Emily White. Download the PDF Transcription Podcast Highlights: 00:17 – Preamble 00:58 – Today’s guest, Emily White 01:10 – An artist’s email list is their retirement plan 05:23 – Who is Zoë Keating? 09:22 – Getting a booking agent is harder than getting a record contract? 12:56 – Why our opinion on your music doesn’t matter 15:24 – You’re the CEO of your own music career 18:56 – Why should artists learn to record and produce themselves? 20:46 – Spend one hour per day on your communication 24:22 – What is the last YouTube video Emily watched? 24:36 – What is Emily’s daily routine like? 27:19 – What is the greatest challenge Emily has overcome? 31:38 – What is the greatest victory Emily has experienced? 33:03 – What books have helped Emily on her journey? 34:33 – How to connect with Emily 35:10 – Closing thoughts Sponsors: Productivity, Performance & Profits Blackbook: The first of its kind – David’s new premium book covering productivity, featuring content from Music Entrepreneur HQ, his personal blog, his many books, and even Start Your Year the Right Way, which is included in its entirety. Be fully unleashed in accomplishing your dreams and desires! The New Music Industry Podcast Unisex Fleece Zip Up Hoodie: Another exciting addition to our merch line. The official zip up hoodie is warm, comfy, stylish, unisex, and it’s even available in multiple sizes and colors! Click the “Buy this” button to add yours to your wardrobe now! The New Music Industry Podcast Unisex T-Shirt: It’s finally here – the official podcast T-shirt! It’s comfy, it’s stylish, it’s unisex, and it’s available in multiple sizes and colors. Click on the link, choose your size and color, and click on the “Buy this” button to get yours now! Transcription: Preamble David: Hey, it's David Andrew Wiebe in the lab. Well, it happened again. I tried filming and recording an interview with Zoom. And my audio kept cutting out throughout, so what you're about to hear, it's all fixed up and repaired. It sounds great. I had to spend a lot of time doing this in the studio. Not that you care too much about the gory details, but sometimes we do go to extraordinary lengths to make this happen for you. This does unfortunately mean you're not going to get to enjoy the video portion of the interview, though. It would've been entirely way too much work for me to try to line up my lip movements with the newly recorded tracks. But that's all. Otherwise, the interview is, every bit as value adding as when I originally recorded it, so I hope you enjoy. Emily White Today I'm joined by partner at Collective Entertainment, founder of #IVoted Festival and number one Amazon bestselling author, Emily White. How are you today, Emily? Emily: I'm okay, David. Thanks so much for having me. David: Yeah, thanks for joining me today. We're going to jump right in, and the quote that I know you for and have probably even referenced or stolen at times is "an artist's email list is their retirement plan." This is something that makes an appearance in your book as well, and it's a full mic drop moment. But I would love for you to elaborate on why email lists are so important. Emily: Yes, definitely. You know, tech companies are the most valuable companies in the world because they have all of our data and you know. I'm not saying don't be on social media or Spotify or anything like that, but I had the privilege of interviewing Seth Godin, last year, who of course invented permission marketing and he said it better than I do. You know, on those platforms, you are the product.