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The Business of Influence - with Chris Henry
Manage episode 269748733 series 2777684
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We're all guilty of tagging brands and locations in our social posts (even if it's done for ironic effect). And as brands get savvier at honing in on all levels of potential influence for branded collaborations, it can seem like social media is less a social platform - and more a sales catalogue.
Chris Henry recently launched People of Influence, a social talent division of 818 Publicity that facilitates branded campaigns with people who would have arguably had influence even without social media. He tells us why he decided to launch People of Influence, how the media landscape has shifted and why the ethos of the business centres around the idea of doing less for longer.
Topics include how branded partnerships work, #'authenticity', transparency, the difference between influencers and celebrities, user and influencer responsibility and more.
Shownotes:
Find out more about Chris Henry, 818 Publicity and People of Influence (Instagram)
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