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Funnels Are The Tip Of The Business Iceberg

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Manage episode 348344749 series 1257885
Kandungan disediakan oleh Steve J Larsen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve J Larsen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Are you treating sales funnels as your company?

If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company.

A company, on the other hand, is so much more.

So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well.

In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them.

Let's dive in!

Key Takeaways

- Designing fulfillment like a funnel (00:46)

- Funnels are not companies (01:34)

- What exactly is a sales funnel (04:50)

- Treat your sales funnel like a salesperson (09:12)

- The five core functions of a business (13:53)

- Designing fulfillment models vs. funnel design (19:47)

- Overdesign outbound communication (32:26)

- Traffic is a messaging problem (34:06)

Additional Resources

- Get your Capitalist Pig Swag Here

- Capitalist Pig Facebook Group

- Interview me on your show

- Connect with me here

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

  continue reading

387 episod

Artwork
iconKongsi
 
Manage episode 348344749 series 1257885
Kandungan disediakan oleh Steve J Larsen. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Steve J Larsen atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Are you treating sales funnels as your company?

If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company.

A company, on the other hand, is so much more.

So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well.

In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them.

Let's dive in!

Key Takeaways

- Designing fulfillment like a funnel (00:46)

- Funnels are not companies (01:34)

- What exactly is a sales funnel (04:50)

- Treat your sales funnel like a salesperson (09:12)

- The five core functions of a business (13:53)

- Designing fulfillment models vs. funnel design (19:47)

- Overdesign outbound communication (32:26)

- Traffic is a messaging problem (34:06)

Additional Resources

- Get your Capitalist Pig Swag Here

- Capitalist Pig Facebook Group

- Interview me on your show

- Connect with me here

---

Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

  continue reading

387 episod

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