S2E28: Realtors using ChatGPT, Digital Door Knocking, Social Ads & Stolen Ideas with Chris Cochran, Director of Marketing

Rethink Real Estate | Sales Strategies, Marketing Tips & Business Insights for Real Estate Agents

In this episode of our Rethink Real Estate Podcast, host Ben Brady sits down with the Director of Marketing for Harcourts Auctions, Chris Cochran. This episode specifically is a rapid fire episode with three specific topics; Artificial Intelligence and ChatGPT, Digital Door Knocking and Social Media Ads, and finally intellectual property in the real estate industry.

Together, they dive deep into the topic of artificial intelligence and how it is revolutionizing the real estate industry. Chris shares valuable insights on how real estate agents can leverage Harcourts Auctions' cutting-edge tool, the Instant Assistant powered by ChatGPT, to enhance their everyday business and stay ahead of the competition. This tool allows agents to quickly and easily generate property descriptions, social posts, bio, and anything else you can think of all with the help of AI technology and ChatGPT.

But the conversation doesn't stop there. Ben and Chris also discuss the importance of social media advertising in today's real estate market, and how agents can use the Digital Door Knock technique to gain a competitive advantage. With Chris's extensive marketing background, he provides valuable tips and tricks on how to create effective social media ads that stand out and attract potential clients.

Finally, Ben and Chris explore the topic of intellectual property in the real estate industry. They discuss how taking inspiration from other markets and industries can lead to new and innovative ideas that can set agents apart and help them succeed. Overall, this episode is a must-listen for any real estate professional looking to stay up-to-date on the latest industry trends and gain valuable insights from one of the leading experts in real estate marketing and technology.

Connect with Ben Brady:

↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions:

↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions

⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com

⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool

⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com

Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions

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00:00 - Episode Sneak Peek

01:06 - Rethink Real Estate Intro

02:55 - Using ChatGPT & OpenAI for Real Estate

15:03 - Advertising has Never Been Easier

18:18 - Intellectual Property & Ideas

23:09 - Digital Doorknocking & Social Ads