Feminist Business With Kelly Diels

Rebel Therapist

How do you do feminism in your business?

How do you run a thriving, profitable business while living your feminist anti-oppression values?

That's the question we're tackling today.

I'll give one small example of how feminism has played out in my business: the progression of images of myself I have put out over the last 10 years.

I've had my photos done 4 times, 5 if you include the time my wife took a bunch of photos of me because I just really needed some new photos.

For the first couple of photo shoots, I was focused on getting "good" photos taken.

That meant kind of trying to look "pretty" and also relatable.

without realizing it, I was asking my photographer to package me the way I'd seen other successful coaches being packaged: feminine, smiling, and in pink.

The last time I got my photos taken, I asked my photographer, Sarah Deragon to co-create something more interesting and less expected. I asked her to help me bring out some more masculine energy, to NOT focus on making me look "pretty" and to play with the images in a more powerful way.

We got out boxing gloves. We had me in a flight suit, then in blazers, in fedoras, with no attempt to make me look younger than I look.

Images are just one place where my feminist values come up, and it's where we start with my guest Kelly Diels, a writer and feminist marketing consultant who works with culture makers.

YOU are a culture maker, and I'm so excited to share this conversation with you.

Here's some of what we talked about:

• Why "The Female Empowerment Lifestyle Brand" upholds oppression
• Using photos of herself that support intersectional feminist values and move a new narrative forward
• Leading (and loving) her "We Are Culture Makers" Community of entrepreneurs
• Teaching Feminist Copywriting
• Tripling her income while using non-exploitive and feminist marketing methods
• The exhaustion she experienced when she used traditional marketing tactics
• The problem with leveraging pain and suffering in your copywriting
• The platforms she uses for her business (see resources)
• Mistakes she made that you can skip
• How she manages her time and why she gets up super early
• Following the natural rhythms of your body, your family and the world
• Her excitement about her upcoming book!

Show notes at http://rebeltherapist.me/podcast/132