38 | REPLAY Episode 7: REAL Estate Investors Reveal Secret Negotiation Tactics

Real Estate Junkies: Coast 2 Coast

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In this episode of Real Estate Junkies Coast to Coast, hosts Rusty Ham and Steve Mernick break down the critical role of systems in scaling your real estate business. From paper-and-pencil tracking to high-tech CRM solutions and dialers, they share their personal journeys of evolution and efficiency.

Russell dives into how upgrading to a multi-line dialer increased his call volume from 30 dials per session to over 130, dramatically boosting his leads and deal flow. Steve reflects on the mental shift needed when transitioning from low-cost, manual tracking to investing in automation and growth.

They also break down a Subject-To deal with an Owner Financing component, where Russell secured a 2.5% interest rate on a 15-year loan, creating an incredible $30,000+ in annual principal paydown—a true cash-flow game changer. The duo discusses structuring payments, financing tenant buyers, and long-term wealth-building strategies using creative real estate.

Finally, they introduce an exciting new segment: interviewing real estate solopreneurs at various stages of their journey. Whether you're just starting or looking to scale, these conversations will inspire, motivate, and reveal the real challenges and wins in the business.

🔥 Ready to take your real estate business to the next level? Tune in now and start implementing these game-changing strategies! 🚀

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