In an increasingly high-tech world, how are you using high touch to your competitive advantage?


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We’ve spent much of the last two years lamenting the decline in person-to-person contact as we’ve started to rely on technology for most of our interactions. This has greatly impacted professionals for whom high touch relationships are the cornerstone of their business.

I wondered how others continue to use high touch in this new high-tech landscape.

I had an opportunity to ask Gudjon Bergmann and Dr. Wayne Buckhanan how it works for them. In particular, we talked about the importance of being present for the other person regardless of the form of communication and how to do so on a platform like Zoom.

Wayne suggested, “A lot of it comes down to recognizing who’s in the shared virtual space. Just being present and acknowledging and digging in…Little things that add up. Caring for that person on the other end of the technology.”

“I think the biggest present you can give somebody is just being there,” adds Gudjon. “Being present, being focused on them. It’s such a rarity that some people don’t know exactly what to do with it in the beginning. But then they learn to appreciate it.”

What does it mean to you to be high-touch in a high-tech world? What can others do to make your experience the best?

Connect with the panelists:
Dr. Wayne Buckhanan:

Gudjon Bergmann:

Dr Robyn Odegaard:

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#HighTouch #HighTech #BePresent

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