))
EP#10 Daniel Kupka on Harnessing Data-Driven Content for Effective Promotion
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on July 13, 2023 04:24 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 364194969 series 3455693
Kandungan disediakan oleh Growth Gorilla. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Growth Gorilla atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Main Takeaways
- Content promotion is about connecting content to the audience and providing helpful information. More effort should be put into content creation as standing out from the crowd is challenging.
- Data-driven content requires a process of gathering client information, developing ideas, and seeking client feedback.
- Hiring a data journalist and a project manager is essential for creating a team for data-driven content. Finding top-notch talent requires evaluating skills beyond resumes, such as personal websites and GitHub profiles.
- Data-driven content tells a story itself and should connect to broader audience interests. Visual mediums, both static and interactive, play a significant role in communicating the story.
- Keeping visualizations simple and focused on the story's value is often effective. The key to effective storytelling is starting with the simplest approach and building on top of it.
- Avoid replicating existing content and aim to add more value than competitors' posts or research reports.
- Finding the target audience involves analyzing platforms like YouTube or TikTok, identifying journalists who have reported on relevant topics, and reaching out to them with information and data.
- The quantity of emails sent out and the results obtained depend on the niche, with segmentation between bloggers and journalists and a focus on building relationships with bloggers.
- Content outreach can benefit from sales outreach techniques, particularly in copywriting and subject line optimization. Learning sales skills, can benefit any business.
- AI will have a significant impact on content creation, raising the bar for quality and creating a demand for data-driven content. It will also facilitate faster data analysis and scripting.
- "AI prompter" is a new and emerging role in the content space. Using AI to boost the performance and quality of content, including outreach emails, is becoming common.
17 episod
Kongsi
