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Kandungan disediakan oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Google Smart Campaigns Demystified

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Manage episode 399101226 series 3546984
Kandungan disediakan oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.

00:00 Starter campaigns

01:52 Optimization limitations

03:32 Limitations and frustrations

05:20 Branching out and deeper analytics

08:18 Recommendation for small businesses

  continue reading

24 episod

Artwork
iconKongsi
 
Manage episode 399101226 series 3546984
Kandungan disediakan oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.

00:00 Starter campaigns

01:52 Optimization limitations

03:32 Limitations and frustrations

05:20 Branching out and deeper analytics

08:18 Recommendation for small businesses

  continue reading

24 episod

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