Ep 25 - Aligning Purpose and Profit: Building a Business That Serves Your Heart, with Laurel Pendle

Playing the Big, Beautiful Long Game with Debbie Zita

In this episode of Playing the Big, Beautiful Long Game, host Debbie Zita is joined by Laurel Pendle, a Purpose-Driven Business Strategist, 5x international bestselling author, and Communications Expert. Laurel brings over two decades of experience in strategic marketing, business consulting, and executive leadership to the conversation. Together, they discuss the importance of aligning purpose with profit, and how businesses can thrive while making a positive impact on the world.
Laurel's journey is rooted in her passion for helping purpose-driven leaders and organizations find clarity, growth, and lasting success. She shares her insights on how to build a business that aligns with your heart’s mission and drives sustainable success.
This episode encourages you to consider how you can integrate your purpose into your business, and reminds you that true success is not only measured by profit, but by the impact you have on others.
Here are some key highlights from their conversation:
The importance of aligning business strategy with purpose
How legacy plays a role in your business and personal journey
The power of balancing the analytical with the empathic in leadership
How to overcome limiting beliefs around pricing and sales
Laurel’s tips for building a business that serves both the world and your heart
If you’ve been struggling to align your business with your true purpose, or are wondering how to balance your heart-centered mission with financial success, this episode will offer you the inspiration and guidance you need to take the next step.
Learn About Laurel Pendle
Laurel Pendle is the founder and CEO of LPBC Services, helping businesses and leaders uncover the root causes of their challenges and craft holistic strategies for growth. With a background in strategic marketing, sales, public relations, and business consulting, Laurel is a seasoned expert with a deep passion for empowering leaders to create impact and profit.

Laurel’s work spans industries including real estate, hospitality, and nonprofits, and she is deeply committed to philanthropy and servant leadership. Her approach focuses on creating strategic partnerships that are both purposeful and profitable, helping businesses achieve clarity and alignment while making a positive difference.
Connect with Laurel:
Instagram: https://www.instagram.com/laurel_pendle/
Facebook: https://www.facebook.com/laurelpendle/
LinkedIn: https://www.linkedin.com/in/laurelpendle/
Website: https://laurelpendle.com/
Connect with Debbie:

Connect with Debbie

Instagram: https://www.instagram.com/deb_zita/
Linkedin: https://www.linkedin.com/in/debbie-zita-21245540/
Website: https://theheartcentredway.com/

Join the Playing Bigger Playing Beautiful Community on FB: https://www.facebook.com/groups/1071859630185759

Access a complimentary Monday Meditation and Prioritisation Session inside The Heart Centred Way Community ➡️ here: https://tidycal.com/m465v73/free-monday-session

Music Credit:
"Clap Along" by Jason Shaw
Licensed under Creative Commons Attribution 4.0 International License.
Source: Audionautix.com
No changes were made, except using a portion of the track.