Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES Playing At Business - Toy & Game Business Podcast With Steve Reece podcast

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Business Playingatbusinesspodcast Stevereeceplayingatbusiness Entrepreneur RG Marketing Ltd. All rights reserved Steve Reece Boardgamebusinesspodcast Boardgamesexpert Toybusinesspodcast Toyexpert

Kandungan disediakan oleh RG Marketing Ltd. All rights reserved. and Steve Reece. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RG Marketing Ltd. All rights reserved. and Steve Reece atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Playing At Business - toy & game business podcast with Steve Reece « »
Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

2y ago 21:24

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh RG Marketing Ltd. All rights reserved. and Steve Reece. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RG Marketing Ltd. All rights reserved. and Steve Reece atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episod

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

Artwork

Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

Playing At Business - toy & game business podcast with Steve Reece

published 2y ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh RG Marketing Ltd. All rights reserved. and Steve Reece. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh RG Marketing Ltd. All rights reserved. and Steve Reece atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episod

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

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