Answers at Last: Amazon Sellers' Top FAQs Answered

Planet Amazon Podcast

In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently. In this podcast, its debate why some brands might not see the need to pay attention to Amazon, especially if they already have multiple sellers and resellers offering their products on the platform.

Our guest emphasizes the significance of Amazon as one of the largest platforms with significant organic search traffic. Ignoring Amazon could lead to losing market share to competitors who are actively selling on the platform. Amazon's search engine is robust, and people often use it to learn about products and brands, sometimes even more than Google.

Additionally, the problem of unauthorized resellers who list products on Amazon without adhering to brand guidelines is highlighted. This can lead to incorrect or misleading product information, causing issues with brand integrity and content control.

To address such issues, it is suggested to use Amazon's brand registry program, which provides tools to navigate and rebrand listings according to the brand's guidelines. Brand registry helps brands maintain control over their products and content on Amazon.

The discussion also covers the choice between selling as a first-party seller (1P) or third-party seller (3P) on Amazon. 1P sellers directly supply their products to Amazon, while 3P sellers list products on the platform themselves. The decision between the two approaches depends on factors like cash flow, control over content and pricing, and the competitiveness of the market.

The hosts advise brands to be aware of additional charges associated with selling on Amazon, such as co-op, damages, freight allowance, and margin guarantees. Margin guarantees are becoming more common, where Amazon can recoup margins if they sell products below the minimum advertised price.

Overall, the podcast highlights the importance of a well-managed Amazon strategy for brands to maintain control over their products, protect their brand integrity, and optimize their sales on the platform.