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Developing an Account-Based Selling Strategy with Chet Lovegren

31:09
 
Kongsi
 

Manage episode 347082313 series 2678832
Oleh Tyler Lindley ditemui oleh Player FM dan komuniti kami - hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio distrim secara langsung dari pelayan mereka. Tekan butang Langgan untuk mengesan kemas kini di Player FM, atau tampal suapan URL ke dalam aplikasi podcast lain.

#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospects through their outreach.

Lastly, they dive into how SDR managers can coach reps in areas like accountability and time management to improve their overall account-based selling techniques.

EPISODE HIGHLIGHTS

  • 0:57 Tips for developing an account-based sales strategy by building on your inbound function and working with your customer success team
  • 5:42 The importance of good messaging in an outbound sales strategy, including a discussion of Challenger and Gap selling
  • 12:55 How to coach reps to build relationships with prospects through teaching and messaging
  • 18:12 Framing better questions in outbound messaging
  • 23:12 Developing the process behind account-based sales — time management, accountability, and SDR managers modeling behaviors
  continue reading

112 episod

Kongsi
 
Manage episode 347082313 series 2678832
Oleh Tyler Lindley ditemui oleh Player FM dan komuniti kami - hak cipta dimiliki oleh penerbit, bukan Player FM, dan audio distrim secara langsung dari pelayan mereka. Tekan butang Langgan untuk mengesan kemas kini di Player FM, atau tampal suapan URL ke dalam aplikasi podcast lain.

#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospects through their outreach.

Lastly, they dive into how SDR managers can coach reps in areas like accountability and time management to improve their overall account-based selling techniques.

EPISODE HIGHLIGHTS

  • 0:57 Tips for developing an account-based sales strategy by building on your inbound function and working with your customer success team
  • 5:42 The importance of good messaging in an outbound sales strategy, including a discussion of Challenger and Gap selling
  • 12:55 How to coach reps to build relationships with prospects through teaching and messaging
  • 18:12 Framing better questions in outbound messaging
  • 23:12 Developing the process behind account-based sales — time management, accountability, and SDR managers modeling behaviors
  continue reading

112 episod

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