Paving the ecommerce road in Indonesia's rural economy: On Call with Super CEO and founder Steven Wongsoredjo


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Where we see crises, that's where we see true leaders emerge. In this episode, we ring up one such leader -- Steven Wongsoredjo, CEO and co-founder of Indonesian social commerce platform Super. Yinglan and Steven chat about social commerce paving the road for e-commerce in Indonesia's rural economy, a unique supply chain approach that sets Super apart, and Steven's approach to growth and crisis leadership in COVID19. This episode was recorded on Zoom, 14 May 2020.


0:22 Yinglan's intro of Steven;

1:23 Steven's story behind Super;

3:00 Opportunity for e-commerce in Indonesia's rural economy;

5:19 Unique pain points for e-commerce in of Indonesia's rural economy;

6:56 Reselling/agent-centric model of Super;

8:12 What sets social commerce (and Super) apart from traditional retailers and distributors;

10:52 Overcoming challenges of logistics and payments in rural areas;

13:27 Impact of COVID19 on Super;

16:04 Steven's take on growing Super in the short-term and long-term;

19:36 Steven's recommended books for seed, Series A, and post-Series founders;

About the guest

Steven is the CEO and co-founder of Super, the first Indonesian social commerce startup to have graduated from Y Combinator. He was featured on last year’s Forbes 30 under 30 Asia list for his achievements in the start-up field in Indonesia, and is a Global Shaper at the World Economic Forum. He brings to the table his expertise building and mobilizing communities, having led campaigns that raised thousands of dollars for social causes with organizations like UNICEF. Steven holds a Master's degree from Columbia University and graduated Magna Cum Laude from John Hopkins University.


Business As Usual by Causmic

Broken Purpose by Jukedeck (2019)

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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