Marketing technology startups in Southeast Asia: On Call with Carro Group CMO Manisha Seewal Part 1

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For our first episode of On Call with Insignia Season 2, we had a chat with Manisha Seewal, Group Chief Marketing Officer of CARRO, Southeast Asia's leading car marketplace. Our call was quite jampacked so we split it into two episodes -- this first one covers her journey from corporate to tech startup, her philosophy when it comes to leveraging technology for marketing, and a case study on CARRO's most recent initiative as Singapore's first contactless car service. Our call was recorded 21 July 2020.

Timestamps

1:00 Manisha Intro;

2:09 Manisha introduces Carro;

4:23 Manisha talks about her journey from corporate to startup;

11:07 Manisha talks about adjusting to startup culture (and budgets);

14:22 Manisha shares her philosophy when it comes to technology and marketing;

17:12 Manisha talks about launching Singapore's first contactless car service;

About our guest

Manisha is a leader in the marketing technology space and a firm believer in simplifying technology to answer customer's needs. She has led several “Singapore’s first” technological innovations, which includes Singapore’s first “Netflix for Cars”- a car subscription-based service, Singapore’s first ChatBot from a life insurer and Singapore's first usage-based insurance.

She has been featured in top media like Channel News Asia and Straits Times, a highly sought-after speaker at leading Marketing & Tech conferences and top academic institutions like INSEAD, NUS, and SMU to deliver keynote sessions on Women in Tech, Innovation, Diversity and Digital Transformation. Manisha is listed amongst one of the world’s 100 Most Influential CMOs and Top 50 Women leaders in Asia.

Music

Six O'Clock Rush by TrackTribe c/o Youtube Studio

Giant iPhone by RAGE c/o Youtube Studio

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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