Leading the Google Play of fintech apps for Indonesia's rural economy: On Call with Payfazz CEO and co-founder Hendra Kwik


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In our 20th episode and season finale, we called the inspirational and unstoppable Hendra Kwik, CEO and co-founder of Indonesian fintech company Payfazz. Fresh off their Series B round led by B Capital and Insignia Ventures Partners, and as the company closes in on profitability, Hendra shares his story, from growing up in rural Indonesia to building what he calls the Google Play for fintech apps in Indonesia's rural economy. He also gives his take on Indonesia's "banking the unbanked" trajectory, heartwarming stories of Payfazz users, and leadership advice for founders.


00:28 Yinglan's intro of Hendra and how they met;

02:15 Personal experiences that motivated Hendra to start Payfazz;

06:24 Indonesia's fintech space in 2016 and how Payfazz built their agent network;

08:45 Hendra's learnings from the YC experience;

10:38 Indonesia's "banking the unbanked" trajectory;

13:12 Thought process behind Payfazz's trajectory from bill payments to fintech ecosystem;

16:08 Stories of Payfazz's impact on its agents and users;

21:16 Culture-building in Payfazz;

25:50 Hendra's advice for founders;

27:40 Fast Talk corner with Hendra's favorites;

About Hendra Kwik

Hendra, together with his co-Founders Jefriyanto and Ricky, were most recently featured in the Forbes 30 Under 30 Asia 2019 list. Payfazz is also the first Indonesian startup to graduate from the Y Combinator program and were also recently part of YC's "Top 100 companies of all time" list. Last year the company was also named as the one of "Indonesia's best company to work for in Asia." They were also recipients of the Singapore Venture Capital and Private Equity Association's 2019 "Deal of the Year" along with Insignia Ventures Partners.

Prior to starting Payfazz, Hendra was the Head of Growth at Kudo (acquired by Grab), where he engineered the growth of the company's offline-to-online agent network. Hendra holds a bachelor’s degree in Chemical Engineering from Institute Teknologi Bandung (ITB), one of the most prestigious universities in Indonesia, where he was awarded the University Most Outstanding Student and graduated as a valedictorian in 2012.


Business As Usual by Causmic

Broken Purpose by Jukedeck (2019)

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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