Leading the future of startup marketing: On Call with Carro Group CMO Manisha Seewal Part 2

On Call with Insignia Ventures

We continue our conversation with Manisha Seewal, Group CMO of Carro and CEO of Jualo (acquired by Carro in 2019). After tracing her journey from corporate to startup and understanding her marketing philosophy in the first episode, we now talked about the future -- the future of marketing amidst changing consumer behavior, the future of marketing technology, and the future of Carro and Jualo under her leadership. We also talk about how marketing and culture are inseparable in shaping a company's growth. Our call was recorded 21 July 2020.

Timestamps

1:06 How brands can adjust to changing consumer behavior and stay lean;

6:10 How COVID is affecting marketing technology and the way marketing teams operate;

8:31 Manisha on her new role as CEO of Jualo and Carro's initiatives in Indonesia;

11:48 Manisha on the importance of culture in marketing and vice-versa;

13:02 Manisha's recommended books, TV series, music, apps, and spots in Southeast Asia;

About our guest

Manisha is a leader in the marketing technology space and a firm believer in simplifying technology to answer customer's needs. She has led several “Singapore’s first” technological innovations, which includes Singapore’s first “Netflix for Cars”- a car subscription-based service, Singapore’s first ChatBot from a life insurer and Singapore's first usage-based insurance.

She has been featured in top media like Channel News Asia and Straits Times, a highly sought-after speaker at leading Marketing & Tech conferences and top academic institutions like INSEAD, NUS, and SMU to deliver keynote sessions on Women in Tech, Innovation, Diversity and Digital Transformation. Manisha is listed amongst one of the world’s 100 Most Influential CMOs and Top 50 Women leaders in Asia.

Music

Six O'Clock Rush by TrackTribe c/o Youtube Studio

Giant iPhone by RAGE c/o Youtube Studio

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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