How product discovery and experimentation build resilience: On Call with AwanTunai co-founder and CPO Windy Natriavi Part 2


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From 2020, we have seen many inspiring stories of resilience have emerged in what has been an unprecedented year, and to close it off, we tell one such story from our portfolio.

Despite the negative impact of COVID on lending and financing businesses in Indonesia, AwanTunai has been able to grow their loan book 2x, secure an OJK lending license and raise a $20 million debt facility all while keeping their NPLs below 1%. They also leveraged on the COVID opportunity to digitize more services for SMEs, introducing new products like AwanToko and AwanGrosir. They were also recently awarded first in the ASEAN Fintech category for the MAS Fintech Awards 2020.

And who better to get on-call from AwanTuani than a leader who’s been driving this growth on-the-ground? Windy Natriavi, AwanTunai’s chief product officer and co-founder, shares with us the ingredients for AwanTunai’s resilience.

This is part two of our two-part series on AwanTunai's story of resilience. The second part covers the second factor of building resilience, according to Windy, which is product focus. This call was recorded 26th of November, 2020.

View the transcript


01:51 Finding product-market fit with AwanTempo;

04:49 Product discovery process (AwanGrosir + AwanToko);

09:36 The link between company culture and product development;

10:50 Advice for product and growth professionals;

11:34 Advice for founders hiring product talent;

13:27 Rapid-fire round: Top 3 CPO skills, Recommend Books, Activities to De-Stress, Travel destination in Indonesia;

About our guest

Windy Natriavi is the Chief Product Officer and a co-founder of AwanTunai. before AwanTunai, she was part of Go-Jek's early management team co-founding and becoming VP of GoLife, and then VP of Growth, the team behind Go-Jek's first promo engine, referral engine, and cross sell voucher systems.

Previously, she was an analyst at McKinsey and she graduated from the prestigious University of Indonesia with a degree in finance. And as you mentioned earlier, aside from leading product and growth from one to nine these days, she is also co-founder and CEO of, WomenWorks, a women-first connection marketplace in Southeast Asia.


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