Establishing thought leadership in Southeast Asia’s logistics sector Part 2: On Call with Janio Asia co-founder and Head of Marketing Nathaniel Yim
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This episode is part two of our conversation with Nathaniel Yim, co-founder and head of marketing at Janio Asia, leading Southeast Asia logistics technology platform. While in part one Nathan shared how Janio's content marketing strategy has contributed to commercial success for the company, this time he dishes out practical advice on handling speaking engagements, press releases, and ads, as well as how he built Janio's Marketing team and how they're looking at the future of marketing at the company.
00:51 Nathan's tips on handling speaking engagements;
02:39 Nathan's tips on managing press releases;
04:19 Nathan on timing press releases;
05:40 Common misconceptions founders have when it comes to B2B marketing for startups;
08:39 Nathan's approach to building Janio's marketing team;
11:03 The future of marketing at Janio;
13:21 Nathan's favorite books, movie, apps, travel destination, and recommendations;
About our guest
Nathaniel Yim joined the founding team at Janio in 2018 after graduating and pursuing several branding and marketing roles at consulting firms the year prior. He has since taken the lead of Janio's marketing efforts across Southeast Asia, building the marketing team and new brand from scratch, covering areas like PR, lead generation, website development, account-based marketing, sales enablement, SEO, as well as representing the company at public speaking engagements and podcasts like this one for branding amongst others.
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