Acing edtech in Indonesia: On Call with Pahamify CEO and co-founder Rousyan Fikri


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"At the end of the day, an edtech startup should put education first."

About the episode

Edtech platforms are seeing greater adoption across a world under lockdown as schools, teachers, and students. Rousyan Fikri, CEO and co-founder of Indonesian edtech Pahamify, shares what this shift to online platforms has been like in Indonesia, trends on where edtech is going in the country, and his approach to building an edtech platform.


1:49 How Pahamify was founded;

3:19 Impact of COVID19 on Indonesia's education system;

4:59 Feedback on Pahamify;

6:54 Managing user experience quality at scale;

8:12 Short-term trends on edtech platform usage;

9:15 Long-term trends on edtech platform innovation;

10:31 Impact of COVID19 on career outlook;

11:37 Book recommendations for founders and operators in the edtech space;

12:40 Favorite type of video content to create;

About our guest

Rousyan Fikri is the CEO and a co-founder of Pahamify. Prior to Pahamify, Fikri was the writer and host of an award-winning Indonesian educational video series on YouTube which now has over 373,000 subscribers. The series received the YouTube Next Up 2017 award from YouTube and collaborated with Google to produce Learning How to Learn Course—the book version of this course was just published recently with a top publisher in Indonesia. Syarif graduated with a Bachelor’s in Electrical Engineering from Institut Teknologi Bandung (ITB), one of Indonesia’s top universities, at only 19 years old and was also a former PhD candidate at the Electrical and Electronics Engineering department of Nanyang Technological University.


Business As Usual by Causmic

Broken Purpose by Jukedeck (2019)

The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

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