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Are You Properly Nurturing Your Donor Pipeline?

19:49
 
Kongsi
 

Manage episode 353318910 series 2503776
Kandungan disediakan oleh Veritus Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Veritus Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If you're over-investing in donor acquisition and cultivation, but not investing enough in the upper end of the pipeline, then the donors that you've acquired can't be properly cultivated into mid-level, major gifts, or planned gifts. And the reverse is a problem too, when non-profit leaders insist on discovering new major donors outside of their existing donor pools, because they’re not investing enough in donor cultivation. How do you find the right balance?

In this episode, Richard and Jeff discuss the components of the donor pipeline and how to invest across each stage of the donor journey.

Show Highlights: In this episode, you’ll learn…

  • The different stages of the donor pipeline including acquisition, cultivation, mid-level, major gifts, and planned giving
  • How these stages relate to one another and where to invest across the donor pipeline so you’re seeing maximum ROI
  • How to use our Diversification Analysis worksheet to evaluate the balance of your investments across the pipeline
  continue reading

122 episod

Artwork
iconKongsi
 
Manage episode 353318910 series 2503776
Kandungan disediakan oleh Veritus Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Veritus Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

If you're over-investing in donor acquisition and cultivation, but not investing enough in the upper end of the pipeline, then the donors that you've acquired can't be properly cultivated into mid-level, major gifts, or planned gifts. And the reverse is a problem too, when non-profit leaders insist on discovering new major donors outside of their existing donor pools, because they’re not investing enough in donor cultivation. How do you find the right balance?

In this episode, Richard and Jeff discuss the components of the donor pipeline and how to invest across each stage of the donor journey.

Show Highlights: In this episode, you’ll learn…

  • The different stages of the donor pipeline including acquisition, cultivation, mid-level, major gifts, and planned giving
  • How these stages relate to one another and where to invest across the donor pipeline so you’re seeing maximum ROI
  • How to use our Diversification Analysis worksheet to evaluate the balance of your investments across the pipeline
  continue reading

122 episod

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