Content experiences designed for humans with Tait Ischia

Not Just About Copy with Emma McMillan

Join the Co-writing Content Crew (Doors close Feb 6!)

Tait is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organisations with complex needs. He’s worked for gigantic multinationals, small businesses, arts organisations, ad agencies, start-ups, and the government. He is currently the content director at Today, a human-centred design consultancy that focuses on projects with social and environmental impact.

Tait also wrote the copywriting book for small business, Copywrong to Copywriter. We’re very aligned in both wanting small businesses to clarify their message and communicate it clearly to their audience. In this episode, Tait shares practical advice and tips on better copywriting and we explore two really valuable concepts - collaborative writing and gathering feedback and information to inform your message. I bought Tait’s pink book years ago now and have read it many times - it’s a digestible masterclass in how to write for humans. I know you’ll enjoy my chat with Tait.

How you can connect with Tait:

• Website: http://taitischia.com, http://copygui.de
• Instagram: @copywrongtocopywriter
• Twitter: @taitischia (twitter)

You may also love:

• Episode 25: Copy is conversation with Kirsty Fanton
• Episode 15: On bravery and boundaries with Kate Toon
• Episode 13: How to cultivate curiosity with Jo Simpson

Work with Emma:

• Join the Co-writing Content Crew (Doors close Feb 6!): https://www.emmamcmillancopy.com/co-writing-content-crew/
• Get the weekly email: https://www.emmamcmillancopy.com/
• Discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.