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What’s New With Google Ad Grants with Jessica King

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Manage episode 418364665 series 2982575
Kandungan disediakan oleh Julia Campbell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Julia Campbell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.
If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.
But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?
To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast.
Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.
Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.
Connect with Jessica on LinkedIn
Tools mentioned in this episode:

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

  continue reading

182 episod

Artwork
iconKongsi
 
Manage episode 418364665 series 2982575
Kandungan disediakan oleh Julia Campbell. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Julia Campbell atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.
If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.
But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?
To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast.
Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.
Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.
Connect with Jessica on LinkedIn
Tools mentioned in this episode:

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

  continue reading

182 episod

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