How Much Should Your Marketing Budget Be?
Manage episode 463470517 series 3484351
Tired of guessing your marketing budget? Wondering if 5%, 10%, or 20% is the “right” number?
This week on the Maven Marketing Podcast, Brandon and Caleb break down two proven ways to calculate your budget—without wasting a dollar. You’ll learn how to align your spend with your revenue goals and how to work backward from your customer acquisition needs.
Plus:
- Marketing budget benchmarks by industry
- What percentage you really need to grow vs. maintain
- Why your strategy, value prop, and operations matter more than any ad
This is your no-BS guide to building a smarter, leaner, growth-ready budget.
👉 More training: https://www.mavenmethodtraining.com
🎯 Free audit: https://www.mavenmarketingaudit.com
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
Bab
1. Determining Marketing Budget Percentage (00:00:00)
2. Marketing Budget Allocation Recommendations (00:07:37)
3. Strategic Marketing Budget Allocation (00:12:12)
4. Strategic Marketing Budget Allocation Tips (00:19:25)
5. Marketing Tips for Success (00:28:26)
179 episod