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Is Every Company Now An Adtech Company?

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Manage episode 413005757 series 2137506
Kandungan disediakan oleh I Hear Everything. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh I Hear Everything atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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1975 episod

Artwork
iconKongsi
 
Manage episode 413005757 series 2137506
Kandungan disediakan oleh I Hear Everything. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh I Hear Everything atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1975 episod

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