Mentorship and Embracing a Lifetime Learning Mindset with Kendall Shew | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.

00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”

00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:31 Kendall’s Background

02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition

06:41 - 11:13 Welcome to the show, Kendall!

11:14 - 16:17 Boise Ad Federation and American Advertising Federation

16:18 - 19:56 National Student Advertising Competition

19:57 - 23:50 Kendall sharing his experiences on a marketing competition

23:51 - 27:21 Giving students the opportunity to apply their knowledge to the real world

27:22 - 31:35 Internship and Mentorship

31:36 - 32:22 Cloud Campaign. Onboard more social media clients and charge a higher retainer with a leaner team.

32:23 - 34:48 Having a lifetime learning mindset

34:49 - 36:56 Resources to help you learn and expand your skill set

36:57 - 44:47 Work-Life Balance

44:48 - 48:46 Learn more about Velox Media.

48:47 - 50:47 Exciting new trends that are coming down in digital media

50:48 - 52:58 Building your consumer profile

52:59 - 54:33 How are you being a positive contributor to your organization?

54:34 - 55:36 Give us a review and share this podcast with others! Enjoy the marketing journey!

55:37 - 56:23 Join The Marketing Expedition Podcast today!

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