SE01 E03 - Owning your brand: The importance of IP in business | With Todd Graves | Legacy, Unscripted! Podcast

Legacy, Unscripted!

In this episode of Legacy Unscripted, host Russ Katzmann speaks with Todd Graves, founder of Graves Golf, about his journey in the golf industry, the influence of legendary golfer Moe Norman, and the evolution of golf instruction through digital platforms. Todd shares insights on marketing strategies that led to the success of his instructional video, the importance of engaging with customers in real-time, and the value of accountability in coaching. The conversation highlights the significance of iteration in program development and the benefits of cohort-based learning for both instructors and students. In this conversation, Todd Graves and Russ Katzman discuss the significance of iteration and engagement in training programs, emphasizing the importance of structure and accountability. They explore how defining success and measurement can enhance the training experience, particularly in golf. Todd shares insights on the power of having a clear business model and the challenges he faced in navigating intellectual property related to Moe Norman. The discussion highlights the necessity of protecting intellectual property and the value it brings to a business. In this conversation, Todd Graves and Russ Katzman discuss the critical importance of intellectual property (IP) for entrepreneurs, the challenges of scaling a business, and the necessity of documenting systems for growth. They delve into the difficulties of finding the right talent and leadership, emphasizing the need for proactive management and the ability to navigate business challenges. The discussion highlights how obstacles can often lead to unexpected opportunities, encouraging a mindset shift for entrepreneurs.

We hope you enjoy!
The Legacy Unscripted Team

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