A Virtuous Cycle of Innovation in Classical Music with Alecia Lawyer

Leading the Way with Jill S. Robinson

In this episode, Jill talks with Alecia Lawyer (artistic director and founder of the chamber orchestra, ROCO). Alecia shares how this Houston-based orchestra disrupts and innovates the traditional presentation of classical music. With a revenue model where 95% comes from contributed revenue, ROCO designs audience-first experiences. Alecia is putting the fun, access, and creative license back into the world of classical music through what she calls wildcatting in the arts.

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Key Topics & Chapter Markers:

[00:01:32.910] - Introduction and ROCO's acronym change discussion.

[00:02:21.550] - Alecia Lawyer's background and how she founded ROCO.

[00:08:03.130] - ROCO's unique approach to classical music.

[00:09:16.270] - Explanation of "Wildcatting in the Arts" and its importance.

[00:19:47.350] - The special audience experience and program book features.

[00:24:33.850] - Integrating personal and professional aspects in ROCO.

[00:25:04.690] - The role of faith and vulnerability in Alecia Lawyer's journey.

[00:26:13.720] - Creating a safe space for musicians to take risks and find rewards.

[00:28:04.330] - Agency, co-creation, and the relationship between composers, musicians, and the audience.

[00:46:49.400] - Development of the Octava app and its original purpose.

[00:49:21.650] - Inspiration behind creating the children's book "Nightingale."

[00:52:08.880] - Leadership journey of ROCO and challenges in maintaining its culture.

Contact Info:

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