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Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
Manage episode 358237743 series 3272525
Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
360 episod
Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
Manage episode 358237743 series 3272525
Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
360 episod
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