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Developing a Brand Personality for Your Firm
Manage episode 341608849 series 1524372
Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.
In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
105 episod
Manage episode 341608849 series 1524372
Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.
In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
105 episod
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