11 subscribers
Pergi ke luar talian dengan aplikasi Player FM !
Podcast Berbaloi untuk Didengar
DITAJA


1 Make Money with AI Appointment Setting | Matt Deseno 32:38
#143 - Transforming Healthcare Marketing with Better BI
Manage episode 463566009 series 1980353
Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.
Featuring:
Andrew Chang, Chief Marketing Officer of UChicago Medicine
Tom Stanton, Director, Marketing Analytics at Northwell Health
Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers
Ibrahim Albaba, Director of Growth & Strategy at CLS Health
RELATED RESOURCES
Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/
Connect with Tom - https://www.linkedin.com/in/thomaspstanton/
Connect with Clay - https://www.linkedin.com/in/claynickens/
Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/
173 episod
Manage episode 463566009 series 1980353
Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.
Featuring:
Andrew Chang, Chief Marketing Officer of UChicago Medicine
Tom Stanton, Director, Marketing Analytics at Northwell Health
Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers
Ibrahim Albaba, Director of Growth & Strategy at CLS Health
RELATED RESOURCES
Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/
Connect with Tom - https://www.linkedin.com/in/thomaspstanton/
Connect with Clay - https://www.linkedin.com/in/claynickens/
Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/
173 episod
Semua episod
×
1 #147 - The Performance Creative Playbook for Healthcare Marketers 15:14

1 #146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital 17:19

1 #145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona 29:19

1 #144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy 20:27

1 #143 - Transforming Healthcare Marketing with Better BI 39:12

1 #142 - How to Create a Podcast Listeners Will Love with Practice of the Practice 20:08

1 #141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy 20:39

1 #140 - Top Healthcare Marketing Trends for 2025 12:19

1 #139 - Executive Outlook on Healthcare Marketing in 2025 41:35

1 #138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know 14:15

1 #137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group 22:46

1 #136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing 18:09

1 #135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living 19:02

1 #134 - Driving Smarter Spend Through Marketing Incrementality 11:24

1 #133 - The Art of Patient Journey Mapping: Creative Strategies for Marketing Success 20:33
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.