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Optimising your Ad Spend across Google, Facebook, TikTok and Other Channels with Anatoliy Labinskiy from GSM Growth

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Manage episode 399337084 series 2894616
Kandungan disediakan oleh Trevor Ginn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trevor Ginn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

  • What do we mean by ad spend?
  • Which channels do you recommend to merchants in order of priority? Why?
  • How do you measure performance? ROI?
  • How would you allocate the budget based on performance?
  • How would you know it is working?
  • As a rule of thumb, what percentage of sale value do you need to spend on ads?
  • How do you troubleshoot?
  • How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 399337084 series 2894616
Kandungan disediakan oleh Trevor Ginn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trevor Ginn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Trevor talks to Anatoliy Labinskiy from The GSM Growth Agency about how to allocate ad spend to get the best performance across multiple ad platforms including Facebook, Google and TikTok. Things we discuss:

  • What do we mean by ad spend?
  • Which channels do you recommend to merchants in order of priority? Why?
  • How do you measure performance? ROI?
  • How would you allocate the budget based on performance?
  • How would you know it is working?
  • As a rule of thumb, what percentage of sale value do you need to spend on ads?
  • How do you troubleshoot?
  • How long does this all take?

Trevor Ginn runs www.vendlab.com, an ecommerce agency specialising in launching and growing D2C business.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message
  continue reading

63 episod

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