How to market our graduate degree programs to Gen Z?

Higher Education Enrollment Growth Briefing

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Reported by Higher Ed Dive, for Gen Z students considering graduate school, only 22% of them have raising their earning potential as their top priority. These students are looking for better career alignment. Bigger mission. Better purpose. And a full 45% of these Gen Z prospects want a full-time in-person graduate degree, perhaps looking to experience what they weren’t able to, having graduated from their undergraduate degree in the last couple of years of the pandemic.

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#Higher Education #Eric Olsen #Podcasting Education