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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Here's The Thing with Alec Baldwin
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Award-winning actor Alec Baldwin takes listeners into the lives of artists, policy makers and performers. Alec sidesteps the predictable by going inside the dressing rooms, apartments, and offices of people we want to understand better: Ira Glass, Lena Dunham, David Letterman, Barbara Streisand, Tom Yorke, Chris Rock and others. Hear what happens when an inveterate guest becomes a host.
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530 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 7581
Kandungan disediakan oleh iHeartPodcasts. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh iHeartPodcasts atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Award-winning actor Alec Baldwin takes listeners into the lives of artists, policy makers and performers. Alec sidesteps the predictable by going inside the dressing rooms, apartments, and offices of people we want to understand better: Ira Glass, Lena Dunham, David Letterman, Barbara Streisand, Tom Yorke, Chris Rock and others. Hear what happens when an inveterate guest becomes a host.
…
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530 episod
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Here's The Thing with Alec Baldwin
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We’re revisiting some of Alec’s favorite episodes from the archives. In this episode, originally recorded in November 2012, Alec talks with writer and actress Paula Pell – who made people laugh at Saturday Night Live for 18 years. Pell landed her dream job as a writer at SNL after working at a Florida theme park. Her agent told her that Lorne Michaels wanted to meet her – “it is not an audition, but he wants to fly you up and talk to you.” Pell wasn’t sure what she was headed up for, but she got a job writing for the show. Because of her longevity on the show, Pell calls herself “Nanny SNL,” but she’s the first to admit, “If you have a good night there you feel like you’re 20 again.” Today, Pell can be found writing and producing movies and television, in addition to her starring role in Peacock's “Girls5eva.” See omnystudio.com/listener for privacy information.…
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1 On the 50th Anniversary of “SNL”: with Steve Higgins and Susan Morrison 52:31
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This season marks the 50th Anniversary of “Saturday Night Live:” the groundbreaking and iconic show that revolutionized late-night television with its sharp celebrity impersonations, satirical news segments, musical performances and absurd sketches - performed by comedy’s brightest stars and brought to life by the brilliant mind of creator Lorne Michaels. To commemorate this milestone, host Alec Baldwin speaks with writer and producer Steve Higgins, a key figure of the show for three decades, and Susan Morrison, the author of Lorne’s biography “Lorne: The Man Who Invented Saturday Night Live”. Morrison and Higgins reflect on the early days of the show, its relation to the New Yorker Magazine, and what has kept the show a cultural touchstone for so many decades. See omnystudio.com/listener for privacy information.…
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1 After 30 Years, Blue Man Group Says Goodbye 39:18
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Chris Wink, Philip Stanton, and Matthew Goldman created Blue Man Group in 1989 as a performance art piece and it has since grown to become a worldwide phenomenon. What started as a small show at the Astor Place Theater in New York City went on to tour worldwide three times and take up residency in Las Vegas, Chicago, Orlando, and Boston. But all good things must come to an end, and the lights go out on their Astor Place run this February, making Blue Man Group one of the longest running off-Broadway shows. To date Blue Man Group has released five albums, received a Grammy nomination, performed on numerous TV shows, and appeared in many memorable commercials. In this conversation, Chris Wink and Philip Stanton share how they, along with Matt Goldman, came up with the idea for the Blue Man, who brings what to the table, and how Blue Man Group took shape and evolved over time. More about Blue Man Group's Legacy See omnystudio.com/listener for privacy information.…
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1 Julian Lennon on “Life’s Fragile Moments” 43:14
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Julian Lennon is a Grammy-nominated musician with chart topping records around the globe. He is also a world-class photographer, devoted philanthropist, and the son of one of the most famous musicians of all time. Lennon’s latest photography work is on display in his recently published book, “Life’s Fragile Moments”. In addition to music and photography, Lennon is the chief visionary officer of The White Feather Foundation which partners with philanthropists and charities around the world to support various humanitarian projects. In this conversation, Lennon shares insight into his creative process, his upbringing, early career, and his relationship with his father John Lennon. See omnystudio.com/listener for privacy information.…
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Join award-winning actor Alec Baldwin in conversation with some of the most dynamic artists, policymakers, and performers working today. This season, Alec speaks with musician, and photographer Julian Lennon on his work, and his philanthropic causes, the founding members of Blue Man Group on the recent closing of their famed New York City show after 30 years, celebrated actor Victor Garber, SNL writer Steve Higgins on SNL’s 50th anniversary, and Christopher Rothko, son of artist Mark Rothko, just to name a few. If you like listening as much as Alec likes talking with interesting people, subscribe now and never miss an episode. The new season begins January 28th. See omnystudio.com/listener for privacy information.…
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Dunham, the creator of HBO’s GIRLS , says when she was younger, she thought she’d be a "Gender and Women’s Studies teacher who showed movies at the occasional film festival." Instead she's trying to figure out what to wear to shoot the cover of Rolling Stone. Dunham talks with Alec about getting a dog and her first date with her boyfriend Jack Antonoff. She’s not ready for children—yet—but they are on her mind: “I was raised to think that the two most important things you could do in your life were to have a passionate, generous relationship to your work and to raise children.” Originally aired January 21, 2013 See omnystudio.com/listener for privacy information.…
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1 From the Archives: Audra McDonald is the "Luckiest Survivor in the World" 40:40
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Much like the staggering beauty of her voice, Audra McDonald is impossible to ignore. The only artist to sweep all four acting categories at the Tony’s, she’s the most decorated Broadway star of all time. Reviews of her award-winning performances overflow with accolades, describing her stage presence as “spellbinding,” “haunting,” and “genius.” But for the California native, things haven’t always been easy. She talks to Alec about getting into Juilliard, making it on Broadway, and the suicide attempt that helped shape who she is today. Originally aired July 25, 2017 See omnystudio.com/listener for privacy information.…
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1 From the Archives: John Dean: Watergate's Legacy in the Age of Trump 58:05
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When John Dean found his conscience, America found its backbone and impeached a president. The Nixon Administration tried to undermine American democracy during the election of 1972 through now-legendary dirty tricks aimed at their Democrat opponents. They almost got away with it. Dean was Nixon’s White House Counsel, and participated in the cover-up of the Watergate break-in. Then he began cooperating with investigators, and blew the case wide-open. Dean is one of the most complicated and fascinating characters in modern American history. In a frank and funny conversation with Alec Baldwin in front of a live audience, John Dean opens up about how it all went down – and how it could go down now under Trump, who he says shares Nixon's paranoia and authoritarian instincts. Originally aired December 12, 2017 See omnystudio.com/listener for privacy information.…
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Thom Yorke, Radiohead and Atoms for Peace frontman, admits that, even after over 25 years in the business, performing is “either wicked fun or really awful.” He talks with Alec about his pre-show ritual—"I stand on my head for a bit"—and how he and his bandmates have been able to stick together since they were teenagers. Originally aired April 1st, 2013 See omnystudio.com/listener for privacy information.…
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1 Comedy Legend Dan Aykroyd on the 50th Anniversary of “SNL” 44:03
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This year marks the 50th anniversary of “Saturday Night Live” – and while many of the “Not Ready for Prime Time Players” have gone on to achieve remarkable careers, few have had as fascinating a journey as Dan Aykroyd’s. As the youngest member of the 1975 original cast, Aykroyd quickly became known for his iconic sketches, including parodies of Julia Child and Richard Nixon, the beloved “Two Wild and Crazy Guys,” and the absurd “Bass-o-Matic.” His sketch “The Blues Brothers” not only became a cultural touchstone, but evolved into successful feature films and a live musical act. Aykroyd’s talents also extend to behind the camera, as he wrote and starred in the comedy classics “Dragnet,” “Coneheads,” “Spies Like Us” and “Ghostbusters.” Aykroyd’s career has earned him numerous accolades, including an Emmy Award and Grammy and Academy Award nominations. He is also an entrepreneur and co-founder of the House of Blues music venues and Crystal Head Vodka. In this conversation, host Alec Baldwin speaks with Aykroyd about the early days of “SNL,” the evolution of his career into music and dramatic roles, and how his upbringing helped shape the creation of “Ghostbusters.” See omnystudio.com/listener for privacy information.…
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1 Election Day with Molly Jong-Fast 39:55
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After a whirlwind political season of campaign ads, fundraising texts, and seemingly-endless breaking news…Election Day has finally arrived! To mark the occasion, host Alec Baldwin speaks with Molly Jong-Fast, political analyst for MSNBC, special correspondent for “Vanity Fair,” and host of the podcast “Fast Politics with Molly Jong-Fast.” Daughter of celebrated writers Erica Jong and Jonathan Fast, Jong-Fast is also the author of the books “Normal Girl,” “Girl [Maladjusted]” and “The Social Climber’s Handbook.” As a member of the press – a profession often attacked by Donald Trump – Jong-Fast has been sounding the alarm about the 45th President’s escalating extremism and authoritarian bent. In this episode, Alec and Jong-Fast discuss Project 2025 and its troubling implications, the effect J.D. Vance has had on the Trump ticket, and her reasons for remaining optimistic about the future. See omnystudio.com/listener for privacy information.…
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One need not look very far to see that the television landscape has rapidly changed in the last few years, with an influx of new streaming platforms and shifting audience viewing patterns. Another notable upheaval: In 2023, Don Lemon, the Edward R. Murrow and Emmy Award-winning journalist and longtime host of “CNN Tonight with Don Lemon,” was let go from CNN after seventeen years with the network. Following his exit, Lemon took time for introspection, resulting in his new book, “I Once Was Lost: My Search for God in America.” The work is a deeply personal exploration of his spiritual journey and the role of religion in the country. It is Lemon’s third book, following “Transparent” and the #1 New York Times bestseller “This Is The Fire: What I Say to My Friends About Racism.” Earlier this year, the anchor launched his new endeavor, “The Don Lemon Show,” on YouTube and podcast platforms. Host Alec Baldwin speaks with Don Lemon about the shakeup at CNN, the role of his faith in trying times and the importance of the press and the First Amendment in a free society. See omnystudio.com/listener for privacy information.…
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Last month, the Great White Way lost one of its brightest stars: Ken Page. In tribute to the beloved actor, singer and Drama Desk Award Winner, “Here’s the Thing” is sharing Alec Baldwin’s 2021 conversation with the Broadway legend. Page was known for his standout roles in the 1976 all-Black revival of “Guys and Dolls” and the original casts of “The Wiz” and “Ain’t Misbehavin’.” However, one of Page’s most iconic performances was in the film “The Nightmare Before Christmas” as Oogie Boogie. This episode also features musical theater royalty Betty Buckley, who, like Page, grew up dreaming of performing on Broadway. Both starred in the original Broadway production of “Cats” – Page as Old Deuteronomy and Buckley in her Tony-Award winning role as Grizabella. Together, these two pioneers helped redefine and transform musical theater over the past several decades. See omnystudio.com/listener for privacy information.…
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1 Matt Simon on the Plastics Crisis 40:43
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It has been found at the top of Mount Everest, the bottom of the ocean, and even inside the human body: plastic, once revered as a modern miracle, is now a global threat. Minimally recycled, it never fully disappears; instead, it simply breaks down into tiny particles called microplastics, which contaminate the air we breathe and the water we drink. In “A Poison Like No Other: How Microplastics Corrupted Our Planet and Our Bodies,” science journalist Matt Simon exposes the far-reaching consequences of this omnipresent material on both our environment and our health. Simon, formerly a staff writer at “WIRED” and now a senior staff writer at Grist, a non-profit media organization focused on climate solutions, joins host Alec Baldwin to discuss the alarming impact of plastic pollution, ways to reduce personal exposure, and the urgent solution he believes is needed to tackle this environmental crisis. See omnystudio.com/listener for privacy information.…
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1 Naomi Oreskes on the Truth About Climate Science 45:05
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There exists a staggering amount of misinformation and disinformation surrounding climate change, clouding our understanding of its causes and potential solutions. Naomi Oreskes, renowned earth scientist, historian and public speaker, is able to shatter the misconceptions and uncover the fundamental truth of the matter. She is the Henry Charles Lea Professor of the History of Science and Affiliated Professor of Earth and Planetary Sciences at Harvard University. She is also the co-author, with Erik M. Conway, of “Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming,” and most recently, “The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market.” Naomi Oreskes speaks with host Alec Baldwin about the fossil fuel industry’s propaganda campaign against climate action, the myths surrounding green jobs and the economy, and who bears the responsibility to fix this critical issue. See omnystudio.com/listener for privacy information.…
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