Message Points: ChatGPT Isn't Emotional or Creative
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At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way. Find out about a severe flaw of ChatGPT, the most significant opportunities for B2B marketers today, what marketers need to stop using as a crutch and research from USC about creativity and emotion in advertising.
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