Relationship Commerce (Feat. Eddie Hsieh, Ordergroove and Daniel Kim, Hawaii Volcanic Beverages)

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Connecting Acquisition Back to Subscription

• Hawaii Volcanic Beverages is a purpose-driven ultra-premium alkaline water and active lifestyle brand based in Hawaii.
• Ordergroove helps innovative brands enable Relationship Commerce with successful subscription, predictive reorder, and membership experiences.
• “Water brands have a tremendous opportunity in really high, densely populated metropolitan areas…no one wants to lug around a case of water in the subway, walk up 10 flights of stairs to their apartment on a monthly basis. So why not just order it online?” -Daniel
• There are three major parts of relationship commerce. How you get them to enroll, the way you retain them, and the way you extend lifetime value.
• “Ordergroove provides this platform or this flexibility out of the box for people.” -Eddie
• “What eCommerce enables us to do is eliminate those barriers of not having those distribution points to where even if we have someone come all the way from New York to Hawaii to buy our water and they want to take that product home with them, they can still jump on our website and get a case delivered to them all the way in New York.”-Daniel

Associated Links:

• Learn more about Eddie Hsieh and Ordergroove
• Learn more about Daniel Kim and Hawaii Volcanic Beverages
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

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