422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

The Foundr Podcast with Nathan Chan

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.

Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.

Listen to Nathan discuss with Lauryn and Michael about:

• How Lauryn built a loyal following as a college student
• The early days of podcasting and how it's evolved
• Launching the HIM & HER spinoff podcast
• Launching their first branded product
• Strategies to focus on your core audience
• Why they've never missed a bi-weekly show
• Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun
• Starting their podcast incubator and identifying talent
• And much more media business advice…

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