The Clever Martech Pioneer | Anand Jain @ CleverTap

Founder Thesis

In 2013, when Anand Jain left Network18, he knew one thing for sure: Communication in the digital world needs to be timely and quick. This led to the birth of CleverTap, a SaaS-based mobile analytics and mobile marketing company.

Today, Anand is the Chief Strategy Officer and Co-Founder of CleverTap, working on larger strategic goals of helping brands leverage user data, automation, and personalization techniques on CleverTap. But his rendezvous with technology began when he was in his early teens.

In a candid conversation with Akshay Datt, Anand harks back to his early years, when a life-altering moment made him take up part-time jobs to support his family. During these testing times, one thing he passionately held on to was tinkering with electronic appliances and this curiosity led him to learn numerous computer languages, despite being from a non-engineering background.

He further recalls how a meeting with a successful Bay Area entrepreneur paved a way for him to land a job in the States and then in China. But he moved back to India in 2005 to start Burrp!, which was later acquired by Network18. At Network18, he met his future co-founders Suresh and Sunil and in 2013, the trio quit to start CleverTap.

Tune in to this episode to hear Anand speak about how CleverTap is making the lives of numerous brands easy by providing them with meaningful data, which helps create successful strategies concerning their user bases.

Key takeaways:

• Perseverance is the key to success.

• Significance of customer insights.

• Customer targeting is important, so is doing it in a timely and quick fashion.

• How did CleverTap get their first client which led to several opportunities.