Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

Everything is Logistics

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople.
Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilized power of phone communication in modern sales.
LINKS:

• Holly’s LinkedIn
• Logistics Luminaries, Live! with Blythe Brumleve
• Luminaries Consulting’s website

WATCH THE FULL EPISODE HERE

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1. Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role (00:00:00)

2. Sales Training Strategies in Logistics (00:12:07)

3. Maximizing Sales Strategies in Logistics (00:22:33)

4. Enhancing Sales Strategies in Logistics (00:29:21)