What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing.
A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online.
We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.
Topics discussed in this episode:

• Why the Shopify marketing ecosystem has evolved towards consolidated platforms
• How the selection process for Shopify apps has become more critical
• What factors influence the choice of tech stack for different-sized businesses
• How usage-based pricing models benefit both small and large merchants
• Why reducing the number of apps can improve a store's performance
• What key areas are examined in a Shopify store audit
• How retention strategies are implemented across multiple channels
• Why direct mail is making a comeback in e-commerce marketing
• How drinks.com solves the complexities of selling alcohol online
• What opportunities exist for non-alcohol merchants to add alcohol sales

Links & Resources
Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon
Get access to more free resources by visiting the show notes at
https://t.ly/_yeGc

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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