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98 - Lexie Barnhorn, Notion

35:43
 
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Manage episode 377986632 series 3507373
Kandungan disediakan oleh CreatorIQ. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CreatorIQ atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In Ep. 98 of Earned, we sit down with Lexie Barnhorn, the Head of Influencer Marketing at Notion, the $10B productivity and organization web application. To start, we dive into why Lexie joined Notion after championing the platform at her previous company, Curology, and hear how working in the scrappy, startup world allows her to stay at the forefront of fast-growing businesses. Next, Lexie explains why Notion taps into various niche creator communities to connect with new audiences, before revealing how the company’s “test and learn” approach to channels like TikTok and LinkedIn is vital to its success on social media. Lexie then shares her advice to young professionals looking to jumpstart their careers, and emphasizes the importance of taking risks and joining companies you believe in. To close the show, Lexie, an outspoken Swiftie, speaks to why she believes Taylor Swift is so successful, and how companies can utilize her marketing strategies to fuel success in their own businesses.

In this episode, you will learn:

  • Notion’s non-traditional approach to creator-led marketing and its focus on niche communities across multiple platforms
  • Lexie's advice to young professionals looking to jumpstart their careers
  • How Notion’s test-and-learn approach to TikTok drives success on the platform and creates value and connection with consumers

Resources:

Connect with the Guest:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

111 episod

iconKongsi
 
Manage episode 377986632 series 3507373
Kandungan disediakan oleh CreatorIQ. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CreatorIQ atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In Ep. 98 of Earned, we sit down with Lexie Barnhorn, the Head of Influencer Marketing at Notion, the $10B productivity and organization web application. To start, we dive into why Lexie joined Notion after championing the platform at her previous company, Curology, and hear how working in the scrappy, startup world allows her to stay at the forefront of fast-growing businesses. Next, Lexie explains why Notion taps into various niche creator communities to connect with new audiences, before revealing how the company’s “test and learn” approach to channels like TikTok and LinkedIn is vital to its success on social media. Lexie then shares her advice to young professionals looking to jumpstart their careers, and emphasizes the importance of taking risks and joining companies you believe in. To close the show, Lexie, an outspoken Swiftie, speaks to why she believes Taylor Swift is so successful, and how companies can utilize her marketing strategies to fuel success in their own businesses.

In this episode, you will learn:

  • Notion’s non-traditional approach to creator-led marketing and its focus on niche communities across multiple platforms
  • Lexie's advice to young professionals looking to jumpstart their careers
  • How Notion’s test-and-learn approach to TikTok drives success on the platform and creates value and connection with consumers

Resources:

Connect with the Guest:

Connect with Conor Begley & CreatorIQ:

Follow us on social:

  continue reading

111 episod

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