EP45: From Burnout to Entrepreneurial Success with Katie Santoro

DIVA Deep Dive

Katie Santoro, Founder/CEO of Richmond-based River City Virtual Assistants, is a burnout survivor on a mission to help others avoid the same. Katie's journey from burnout to building a successful business is nothing short of inspirational. Imagine running a yoga studio while juggling a stressful corporate job, only to face the upheaval of a global pandemic. Instead of retreating, Katie embraced freelancing, and with the unwavering support of her partner, transformed her setbacks into River City Virtual Assistants, now a thriving venture with a team of 22. Her story is a testament to resilience and the power of a strong support system, encouraging us to see adversity as a stepping stone to growth.
In our conversation, we uncover the secrets behind Katie's success, focusing on the importance of documenting processes and delegating tasks. These strategies are not just about business efficiency but about freeing up mental space to focus on growth and innovation. We discuss tools like Asana for task management and the art of building a business ready to sell, even if that's not on the immediate horizon. Transitioning from a hobbyist to a confident business leader requires empowering your team and setting up self-sustaining systems. Katie shares her insights on transforming responsibilities into opportunities, offering listeners practical tips and resources.
Leadership is as much about knowing when to step back as it is about stepping up. Katie's experience illustrates the delicate balance of strategic focus and delegation. We explore how effective task delegation can catalyze organizational efficiency, drawing from Katie’s own entrepreneurial journey and her involvement in charity boards. This episode is full of inspiration and actionable advice, highlighting how setbacks can become powerful motivators for personal and professional transformation.
Follow Katie on LinkedIn: https://www.linkedin.com/in/katiesantoro/
Follow Katie on Instagram: https://www.instagram.com/rivercity_va/

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1. 90 Day Divas (00:00:00)

2. Entrepreneurial Systems and Growth Strategies (00:12:37)

3. Delegating Responsibilities in Leadership (00:20:56)

4. Resilience and Inspiration in Recovery (00:24:08)