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Leading Through Innovation and Insight with Chris Havemann of RealityMine

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Manage episode 408970409 series 3497847
Kandungan disediakan oleh Sima Vasa. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sima Vasa atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.

Key Takeaways:

(01:18) The beginnings of Chris Havemann’s entrepreneurial journey.

(02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.

(03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.

(08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.

(10:04) The significant role mobile device usage plays in understanding consumer behavior.

(14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.

(17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.

(21:04) Scenario planning for the future use of AI and synthetic data in market research.

(23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.

Resources Mentioned:

RealityMine Website

Research Now Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

224 episod

Artwork
iconKongsi
 
Manage episode 408970409 series 3497847
Kandungan disediakan oleh Sima Vasa. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sima Vasa atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection.

Key Takeaways:

(01:18) The beginnings of Chris Havemann’s entrepreneurial journey.

(02:12) Chris transitioned from a corporate career to starting his own business and pivoted from the mobile channel to Research Now.

(03:09) The growth and success of Research Now and Chris’s personal break before joining RealityMine.

(08:27) RealityMine’s focus is on revealing real-life behaviors through passive metering technology.

(10:04) The significant role mobile device usage plays in understanding consumer behavior.

(14:05) Discussion on the insights industry’s approach to respondent experience and the potential for AI to transform data analysis.

(17:25) RealityMine appoints a chief AI officer and the impact of AI on the insights industry.

(21:04) Scenario planning for the future use of AI and synthetic data in market research.

(23:01) Chris Havemann’s perspective on the future of advertising and the concentration of media power.

Resources Mentioned:

RealityMine Website

Research Now Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

224 episod

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