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How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
Manage episode 424752344 series 3468756
Kandungan disediakan oleh Jeani Ringkob. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jeani Ringkob atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
You’re at the point where you need to get serious about marketing. Yet, you feel like marketing can be a real drain on your resources. And it can be, unless it’s done right.
So how do you do it in a cost-effective and adaptable way? Bringing on board a fractional chief marketing officer (CMO) might be the right avenue for your business.
In this episode of the Contractor’s Daughter podcast, you’ll hear examples of how a fractional CMO can help with the marketing side of your business. I’ll also reveal more benefits of working with a fractional CMO and what you need to look for when hiring one to ensure they’re a good fit.
3:17 - How a fractional CMO can be used in your business
6:51 - Collaboration between the fractional CMO and your teams
9:53 - Benefits of hiring a fractional CMO for your asphalt business
11:46 - Tips on how to find and work with a fractional CMO
20:30 - How to figure out your next steps
Mentioned In How to Maximize Your Marketing Through a Fractional Chief Marketing Officer
World of Asphalt
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You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
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