#204: Changing the content creator economy - social tokens, NFTs and more.

Changing The Story with Lana Dingwall

What if you could build out your content and business in a way that rewarded you AND your audience economically? With blockchain technology you can.

Technology has always had a huge impact on how businesses interacted with their audiences. Email, social media, youtube etc have all shifted the relationship between us and our customers over the last 15 years. Believe it or not, there was a time when people did not understand why they would need a website, or email address and why they would interact with their customers in that way.

Social tokens and NFTs could bring about a new shift in how we create and build our business. In 5 years it’s possible that they will be as common as email. NFTs can be used as coupons, tickets to VIP events, a membership pass to your community and more. Social tokens can be used to ‘cash in’ on certain things only available to holders (think mid way and how you would win tokens and cash them in for a prize), used to vote on what cities you host events in, what topics they want to learn about, or used to get 1 on 1 time with you, etc. There are new and creative ways of engaging with our audience emerging through blockchain technology that allows us to build wealth and create income AND can allow our audience to do the same (they can buy and sell your nft as an example).

I dive deeper into this topic this week on the podcast.

If you’ve been wanting to shake up how you currently offer some of your services or products and have an interest in learning more about web3, this could be a fun way to learn.

Artists, musicians, content creators and all sorts of creators are building with web3 tools (aka blockchain) to create new markets, offers and ways of relating with their audiences.

As always, there's no rush for you to learn more about this space. I want to keep dropping information here and there as I do believe it's really interesting with a lot of potential for us entrepreneurs and creators.

If you have any questions after listening to the podcast or want more resources hit reply and I’d be happy to help.

Remember that you’re doing a better job than you’re giving yourself credit for.

Chat with you next week!

Lana

If you enjoy these conversations, check out The Lighthouse Collective. It’s a community for socially and spiritually conscious entrepreneurs building a better world together. We talk about topics like this in even more interactive and supportive ways.

If you are interested in working 1-on-1 with me to help grow your business, I would love to connect with you on a free coaching call here. Learn more about my coaching services here