NRF 2020 - sorting the use cases from retail tech hype with Jake Knowles of BJSS
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Live from NRF 2020, Jake Knowles of BJSS makes his debut on Jon's diginomica podcast with part one of their review of NRF's "Big Show." The guys hit on the big questions of the show, including retailers' determination make their storefronts a competitive edge again. They react to some key retail stats from Salesforce, Adobe and others on the surge of mobile commerce and BOPIS (buy online, pick up in store). They hit on why retailers need new metrics. Knowles shares the high points from his moderated panel with four global retailers on harnessing retail innovation. Knowles also talks about the retail pain points he hears about from BJSS clients - and what customers are doing to modernize their retail strategy. Yes, you can get Busting the Omnichannel on iTunes.