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Crossing the enterprise buyer chasm - A live chat with Gartner‘s Hank Barnes
Manage episode 307086099 series 2831136
Kandungan disediakan oleh Jon Reed. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jon Reed atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise buyer actually is, and how customers can make better buying decisions (or not). Bring your sharpest questions for the free for all chat, this will be a good 'un. Yes, you can get Busting the Omnichannel on iTunes.
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