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Ep 98 Positioning Jujitsu (with April Dunford)

57:26
 
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Manage episode 319149315 series 1236742
Kandungan disediakan oleh Business of Software. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Business of Software atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this talk you will learn how to:

  • use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.
  • make sure your customers understand who your REAL competition is.
  • take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.
  • arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
  continue reading

158 episod

Artwork
iconKongsi
 
Manage episode 319149315 series 1236742
Kandungan disediakan oleh Business of Software. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Business of Software atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this talk you will learn how to:

  • use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.
  • make sure your customers understand who your REAL competition is.
  • take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.
  • arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
  continue reading

158 episod

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