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How to Build a Successful Company Brand Identity

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Manage episode 188336750 series 1583970
Kandungan disediakan oleh Brilliant Branding and Tungsten Branding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brilliant Branding and Tungsten Branding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include... • The company brand name • The company descriptor phrase • The company tag line/positioning statement • The company logo and visual identity • The company brand style guide By reviewing and ticking off these boxes, you will create a comprehensive brand strategy that will engage, enlighten and inform your existing and potential customers -- without relying on your name alone to do all the work. Join us each and every week for tips, techniques and strategies that will illuminate your thinking and brighten your outlook.
  continue reading

36 episod

Artwork
iconKongsi
 
Manage episode 188336750 series 1583970
Kandungan disediakan oleh Brilliant Branding and Tungsten Branding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brilliant Branding and Tungsten Branding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include... • The company brand name • The company descriptor phrase • The company tag line/positioning statement • The company logo and visual identity • The company brand style guide By reviewing and ticking off these boxes, you will create a comprehensive brand strategy that will engage, enlighten and inform your existing and potential customers -- without relying on your name alone to do all the work. Join us each and every week for tips, techniques and strategies that will illuminate your thinking and brighten your outlook.
  continue reading

36 episod

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